Peli Expands into India with Organisational Restructuring

The Indian market will fall under the purview of Peli’s Emerging Markets business unit and be serviced by the Middle East office in Dubai

Published 1 February, 2022, 12:00 AM PST

peli expands to india

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Peli™ Products, the global leader in the design and manufacture of high-performance protective cases and advanced lighting solutions announced the expansion of their operations into India, effective 1 January, in an effort to spur sustainable growth and enhance product availability in the Indian market.

The Indian market will now be serviced from Peli’s Middle East office in Dubai led by Ahmed Khodeir, current Middle East Sales Manager, in charge of Business development within those territories.

With this expansion, Peli Products will henceforth manage the EMEAI region, responsible for operations in Europe, the Middle East, Africa and India. This new regional responsibility will extend across every aspect of the business, ranging from product planning, marketing, sales, and finance and will allow the company to actively respond to rapidly evolving market trends and customers’ needs in India.

Additionally, effective last 1 January, current Business Development Representative Maayan Shytrit has taken over the day-to-day management of the Sub-Saharan Africa (SSA) region. In her new and expanded role, Shytrit will manage both Israel and the SSA region from Israel, with the intent to provide better service to Peli’s Sub-Saharan Africa customer base.

The new strategic organisational restructure has been led by Paul Bates, Sr. Sales Director. Based in the UK. Bates is responsible for Emerging Markets across the Peli organisation.


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