BARCELONA - 01 May, 2017
Peli™ Products, the global leader in the design and manufacture of high performance protective cases and advanced portable lighting systems, has appointed Estefania Fenoy as Director of Marketing and Communication for Europe, Middle East and Africa (EMEA).
With more than 20 years of media industry and marketing management experience, Fenoy leads Peli’s business-to-business and business-to-consumer marketing efforts for the Commercial/Government and Consumer divisions of the company, in nearly 100 countries across Europe, the Middle East and Africa.
“Estefania has been extremely effective at driving marketing, public relations and social media initiatives to elevate the Peli brand and support our dealer network,” said Scott Ermeti, Senior Vice President of Peli Products - International Business. “Her focus on our audiences, extensive international market knowledge and attention to detail, will ensure that our brand equity continues to increase and drives business growth within all our markets.”
Since starting with Peli in 2000 Fenoy has been a guiding force behind every aspect of the company’s marketing in EMEA and has been instrumental in building Peli into a truly global brand. Prior to joining the company, she worked in the Media/Broadcast Industry with the ITB TV Channel in London (UK) and previously in the Biotechnology Industry in Barcelona, Spain.
She holds an Administration and Business degree from the University of Barcelona, a Master’s Degree in Public Relations and Corporate Communication from Escuela de Alta Dirección y Administración (EADA) and an International Marketing degree from the European Institute of Business Administration (INSEAD).